Privacy Policy for RL Construction Group

Effective Date: May 1, 2024 Last Updated: June 23, 2026

Thank you for choosing RL Construction Group ("RL Construction Group," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, www.rlconstructiongroup.com (the "Site"), request a quote, or otherwise interact with us.

Please read this Policy carefully. It describes our use of cookies, advertising pixels, and identity resolution technology. These technologies do not run by default — when you arrive at our Site, non-essential cookies and tracking are blocked until you make a choice through our consent banner, and they are activated only if you affirmatively consent. If you decline, or arrive with a Do Not Track (DNT) or Global Privacy Control (GPC) signal, we attempt to ensure they remain off, but best practice for users is to decline all non-essential.

Scope & Compliance

This Privacy Policy is designed to comply with applicable U.S. data protection and communications laws, including:

California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), and comparable state privacy laws as they apply
Telephone Consumer Protection Act (TCPA) for phone and SMS communications
CAN-SPAM Act for commercial email

Your use of the Site is voluntary, and you may opt out of tracking and marketing communications at any time as described below.

Information We Collect

Information You Provide

Contact Information: Your name, email address, phone number, and mailing or project address
Project Information: Details about the work you're requesting, such as project type, scope, timeline, and budget, and any information you include in a quote request, contact form, or referral
Communications: The content of emails, form submissions, text messages, and other communications you send us

Information Collected Automatically

Usage Information: How you interact with the Site, including IP address, browser type, pages viewed, links clicked, referring pages, and time spent on the Site
Device Information: Operating system, device identifiers, and browser characteristics
Location Information: Approximate geographic location derived from IP address

Information Derived Through Identity Resolution

With your consent, we may associate your Site visit with contact and business information about you obtained by matching online identifiers against third-party data sources. This may include your name, email address, phone number, and postal address, even where you did not submit that information to us directly. See the Tracking & Identification Technologies section below.

Information from Third-Party Sources

We may receive information about you from third-party sources such as advertising and analytics platforms, data providers, and referral partners, and combine it with information we already hold.

Tracking, Advertising & Identification Technologies

Consent comes first. We operate our Site on an opt-in basis for non-essential tracking. When you arrive, a consent banner appears and non-essential cookies, advertising pixels, and our identity resolution pixel are blocked from loading. These technologies activate only after you affirmatively consent through the banner. If you decline, close the banner without accepting, or arrive with a Do Not Track or Global Privacy Control signal, they do not run. You can reopen the banner and change your choice at any time using the cookie icon on our Site.

Advertising and Analytics Pixels

With your consent, we use standard, widely used tracking pixels and tags from major advertising and analytics companies, including:

Google — e.g., Google Analytics and Google Ads tags
Meta (Facebook/Instagram) — e.g., the Meta Pixel

These pixels collect information such as your IP address, device and browser information, and the pages and actions you take on our Site. The companies that operate them collect and use this information for their own purposes, including measuring ad performance, building audiences, and showing you advertising for RL Construction Group across other websites and apps (often called "retargeting"). This activity may be considered "sharing" or "sale" of personal information for targeted advertising under certain privacy laws. Your interactions with these companies are governed by their own privacy policies, and we encourage you to review Google's and Meta's privacy practices.

Identity Resolution and Visitor Identification

With your consent, we use identity resolution technology provided by a third-party vendor to identify Site visitors who are interested in our services. When enabled, an identity resolution pixel collects signals such as your IP address, device and browser characteristics, and on-Site behavior, and matches them against third-party data sources to associate your visit with contact information — such as your name, email address, phone number, and mailing address — even if you did not fill out a form. We use this information to follow up with potential customers about our construction services, to understand who is interested in our work, and to improve our marketing.

This pixel does not run unless you have accepted it through our consent banner. If you do not wish to be identified this way, decline through the banner or use the opt-out options below.

Why We Use These Technologies

These technologies help us understand Site traffic, improve the Site, measure our advertising, reach potential customers, and follow up on interest in our services. Because non-essential tracking only runs after you consent, the most direct way to prevent it is to decline through the consent banner or withdraw consent at any time. You may also disable cookies in your browser settings, though this may limit some Site features.

How We Use Your Information

We use your personal information to:

Respond to your inquiries, quote requests, and referrals
Provide, schedule, and perform construction services
Process transactions and manage our business relationship with you
Communicate with you about your project, our services, and customer support
Improve our Site, services, and customer experience
Deliver advertising and marketing (with your consent), including personalized and retargeted ads
Identify and follow up with potential customers through identity resolution (with your consent)
Comply with legal obligations and protect our rights

Marketing & Communications, Including SMS/Text Messaging

With your consent, we may contact you with marketing and promotional messages about our services by email, phone, and text message.

SMS/Text Messaging (Opt-In Only). We send text messages only to individuals who have opted in to receive them — for example, by checking a consent box or texting us first. Message frequency varies. Message and data rates may apply. Consent to receive text messages is not a condition of purchasing any product or service.

You can opt out of text messages at any time by replying STOP to any message; you may receive a single confirmation that you have been unsubscribed. Reply HELP for assistance. We honor all opt-out requests promptly.

Other Marketing. You can opt out of marketing emails by using the unsubscribe link in any email, and out of marketing phone calls by telling us during a call or contacting us directly. Opting out of marketing does not stop non-marketing communications about a project you've engaged us for.

We handle all phone and text communications in accordance with the Telephone Consumer Protection Act (TCPA) and applicable state law.

How We Share Your Information

We may share your personal information with:

Service Providers: Vendors who help us operate our business and Site, such as hosting, scheduling, payment processing, and communications providers
Advertising & Analytics Partners: Google, Meta, and similar platforms that operate pixels on our Site for advertising and measurement (as described above)
Identity Resolution & Data Providers: The vendor that provides visitor identification, and related data partners
Subcontractors & Business Partners: Trusted partners and subcontractors who assist in performing or arranging the services you request
Legal & Safety: Law enforcement, regulators, or others when required by law or to protect our rights, property, or safety
Business Transfers: A successor in connection with a merger, acquisition, or sale of assets

Sale/Sharing. Our use of advertising pixels and identity resolution may constitute a "sale" or "sharing" of personal information for targeted advertising under some state privacy laws. You have the right to opt out — see below. We do not knowingly sell or share the personal information of anyone under 16.

Your Privacy Rights

Depending on where you live, you may have the right to:

Know and access the personal information we collect about you
Request deletion of your personal information
Correct inaccurate personal information
Opt out of the sale or sharing of your personal information for targeted advertising
Not be discriminated against for exercising your rights

To exercise any of these rights, contact us using the details at the bottom of this Policy. We will verify and respond to your request as required by law. You may also designate an authorized agent to act on your behalf.

Opt-Out Options

Decline or withdraw consent through our Site's consent banner (reopen it any time using the cookie icon)
Opt out of identity resolution and targeted advertising by declining through the banner, sending a Global Privacy Control (GPC) signal from your browser (which we honor), or contacting us directly
Stop text messages by replying STOP; stop marketing emails via the unsubscribe link
Control cookies through your browser settings
Industry ad opt-outs: Digital Advertising Alliance (www.aboutads.info/choices) and Network Advertising Initiative (www.networkadvertising.org/choices)

Do Not Track & Global Privacy Control. Our Site responds to Do Not Track (DNT) signals by rejecting non-essential tracking for that browser, and we honor the Global Privacy Control (GPC) signal as an opt-out of the sale/sharing of personal information.

Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as necessary to provide our services, communicate with you, comply with legal obligations, resolve disputes, and enforce our agreements. When it is no longer needed, we securely delete or anonymize it.

Children's Privacy

Our Site and services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above and post the new version on the Site. We encourage you to review this page periodically.

Contact Us

If you have any questions about this Privacy Policy, our practices, or your rights, please contact us through our site contact section.

For your protection and to help us respond quickly, please include enough detail for us to verify your identity and understand your request.